Before the brand sells.
The complete platform of work Gregory must finish before Omnilogue goes to market. Four phases: social, marketing, product, and legal. Each step answers what, why, when, where, and how.
Claim the Omnilogue name on every platform that reaches artists and audiences. Same handle, same look, locked down before any product goes live.
What
A business profile for Omnilogue: @omnilogue, bio, link in bio, branded highlights, profile and cover art in Obsidian/Bone palette.
Why
Instagram is the primary visual discovery channel for music, art, fashion, and film. Artists, collaborators, and early fans live here.
When
Week 1, before any public announcement.
Where
instagram.com/omnilogue
How
Create account, switch to Business, connect to Meta Business Suite, upload brand kit, set up link-in-bio (Linktree or Beacons), create highlight covers.
What
A creator account for Omnilogue: @omnilogue, branded profile, pinned intro video explaining the twelve-forms framework.
Why
TikTok drives organic reach for music, visual art, and short film. It is where culture breaks before it reaches other platforms.
When
Week 1, alongside Instagram.
Where
tiktok.com/@omnilogue
How
Create account, switch to Business, upload logo, post a 30-second mission video, pin it, follow the twelve-forms hashtag strategy.
What
A brand channel for Omnilogue: channel art, intro trailer, organized playlists (Music, Film, Visual Art, Journal, Talks).
Why
YouTube is the long-form home for music videos, short films, artist interviews, and the recorded discussions from Volume One.
When
Week 2.
Where
youtube.com/@omnilogue
How
Create Google account, create brand channel, upload banner and profile art, add channel description, verify for custom URL, create first playlists.
What
Claim artist profile, add bio, photos, and artist pick. Pitch upcoming releases.
Why
Spotify is the primary streaming home for music. Claiming the profile is required to pitch to editorial playlists and track listenership.
When
Week 2, before first music release.
Where
artists.spotify.com
How
Sign in, search for Omnilogue, request access, verify via social, upload artist image, bio, and canvas videos, set Artist Pick.
What
A LinkedIn company page for Omnilogue plus Gregory Wilder as founder. Showcase pages for each discipline later.
Why
LinkedIn carries the business, investor, and partnership story. It backs the Investors & Partnerships page and reaches collaborators.
When
Week 2.
Where
linkedin.com/company/omnilogue
How
Create company page from Gregory’s profile, add logo, banner, description, industries (Music, Arts, Media), invite first connections.
What
Handle accounts on both: @omnilogue. Used for short text, journal excerpts, and real-time commentary.
Why
X and Threads carry the written voice and reach press, writers, and the cultural conversation.
When
Week 3.
Where
x.com/omnilogue · threads.net/@omnilogue
How
Claim handles, upload avatars, pin a statement post, link back to the site.
What
A Facebook Page for Omnilogue connected to Meta Business Suite for ads and events.
Why
Facebook supports paid reach, event listings, and older audience segments. It links to Instagram ad buying.
When
Week 3.
Where
facebook.com/omnilogue
How
Create page, add brand assets, connect to Meta Business Suite, set up event templates for live shows.
What
A business account with boards for each form: visual art, fashion, film stills, photography, design, symbols.
Why
Pinterest is a long-tail discovery engine for visual and design work. It drives traffic to the shop and journal over time.
When
Week 3.
Where
pinterest.com/omnilogue
How
Create business account, claim website, build boards by form, pin from the site, enable rich pins.
What
Claim artist profile, upload bio and photos, set artist image.
Why
Apple Music is the second major streaming home and required for full distribution coverage.
When
Week 4, with Spotify.
Where
artists.apple.com
How
Sign in with Apple ID, claim Omnilogue, upload assets, verify.
What
A SoundCloud profile for Omnilogue for early demos, live takes, and unreleased previews.
Why
SoundCloud is still where early music and remix culture circulates. Useful for development tracks and artist submissions.
When
Week 4.
Where
soundcloud.com/omnilogue
How
Create account, upload profile art, create a first playlist, enable downloads for promo tracks.
What
A Substack newsletter for the Journal: long-form essays, artist statements, cultural commentary.
Why
Owned email is the only channel that does not depend on an algorithm. It supports the journal and direct audience.
When
Week 4.
Where
omnilogue.substack.com
How
Create publication, import design kit, set up the first essay as a welcome post, add subscribe form to the site.
Next steps await.
When every item above is checked, the brand is ready to sell. Report back here for the next steps.